Last updated: 9 November 2026
1. Who is responsible for your personal data?
L&D Lion Guides Ltd., trading as Lion Guides Safaris, is responsible for the personal data processed through this website.
Business address: Nijro Rd, Njiro, Arusha, Tanzania
Email: info@lion-guides.com
Telephone: +255 785 121 743
Website: https://lion-guides.com
Please contact us using these details if you have questions about this policy or wish to exercise your data protection rights.
2. Scope of this policy
This policy explains how we process personal data when you visit our website or contact us through our contact form, email or WhatsApp.
Bookings are handled separately from the website. The website does not provide an online booking account or collect passport, payment card or health information through its contact form. Any additional processing needed to arrange or fulfil a booking must be explained separately when that information is requested.
3. Visiting our website
When you visit our website, technical information is processed to deliver the pages to your device and protect the website. This can include your IP address, browser and operating system, requested pages, access times and referring website.
Our hosting and security providers may process this information to maintain availability, diagnose errors and detect malicious activity. We use Wordfence as part of our website security.
For information about Wordfence’s processing, please see its Privacy Policy.
4. Contact form and email enquiries
When you use our contact form, we process your name, email address and message. The form also includes technical information such as the submission date and time, page address, browser information and IP address.
We use this information to respond to your enquiry, communicate with you and take steps at your request before entering into a contract. Without the required contact details and message, we may be unable to respond.
Form submissions can be stored within our WordPress website and sent to our team by email. Website-generated emails are handled through Elementor Site Mailer, with email logging enabled. Our contact mailbox is provided through IONOS.
Please see the Site Mailer Privacy Policy for information about that service.
Please do not send passport copies, payment card details or sensitive health information through the website contact form.
5. Contacting us through WhatsApp
Our website contains links that allow you to contact us through WhatsApp. These are links rather than an embedded WhatsApp chat.
If you choose to use WhatsApp, we receive the contact information and messages you share with us. We use these to respond to your enquiry and communicate about your travel plans.
WhatsApp also processes information under its own terms and privacy policy. You can contact us by email instead if you prefer.
Further information is available in the WhatsApp Privacy Policy.
6. Cookies, browser storage and external services
Cookies and similar technologies can support website functionality, security and your selected preferences. Some external services may also process technical information when their content is loaded.
Google Analytics
Google Analytics has been removed from the website and is not currently used for visitor measurement.
Language selection
The website uses GTranslate for its language-selection function. When translation is requested, external translation resources are loaded. The selected language can be stored in your browser so that the preference is remembered.
You can manage cookies and clear stored website data through your browser settings. Blocking storage may affect some functions. Browser controls do not necessarily prevent all connections to external service providers.
This policy provides information about processing; it does not itself constitute consent to optional services.
7. Comments
A commenting function is currently available on the website’s public blog post.
If you submit a comment, we process the information entered in the comment form, together with technical information such as your IP address and browser information, for publication, moderation and spam prevention.
Your comment and displayed name may become publicly visible. Your email address is not intended to be displayed publicly.
If you choose the option to remember your details, the website may store comment-related cookies in your browser.
8. Purposes and legal grounds
We process personal data to operate and secure the website, respond to enquiries and communicate with you.
Where the General Data Protection Regulation applies, the relevant grounds include:
- Taking steps at your request before entering into a contract, or performing a contract, under Article 6(1)(b).
- Our legitimate interests in maintaining a secure, functioning website and managing correspondence, under Article 6(1)(f), subject to your rights and interests.
- Applicable legal obligations under Article 6(1)(c).
- Consent under Article 6(1)(a), where required for a particular processing activity.
Any separate consent requirements for cookies, browser storage and external services must also be met.
9. Recipients and international processing
Personal data may be accessible to authorised members of our team and to providers supporting our website, security, email and communication services. The external services described above also process information according to their respective roles and privacy policies.
We may disclose information where required by applicable law or necessary to establish, exercise or defend legal claims.
Our business operates in Tanzania. Our service providers may also process information in other countries, including countries outside the European Economic Area.
10. How long we retain information
Retention depends on the purpose for which the information was collected.
We retain enquiry correspondence for as long as necessary to respond, manage follow-up communication and address related contractual or legal matters. Technical and security information is retained according to operational and security needs.
Information connected with a booking is subject to the separate booking process and any applicable accounting, contractual or legal retention requirements.
Browser-stored preferences may remain until changed, expired or cleared. External providers apply their own retention rules, as described in their privacy policies.
11. Your rights
Depending on the applicable law and circumstances, you may have rights to access your personal data, correct inaccurate information, request deletion or restriction, object to processing and receive certain data in a portable format.
Where processing is based on consent, you may withdraw that consent without affecting the lawfulness of processing carried out before withdrawal.
To make a request, contact info@lion-guides.com. We may need information to verify your identity before responding.
You may also raise a concern with the Personal Data Protection Commission of Tanzania or another competent supervisory authority. Where the GDPR applies, this may include the authority in the country where you live, work or believe an infringement occurred.
12. Changes to this policy
We may update this policy when our website, services or data-processing practices change. The latest version will be published on this page with an updated revision date.